The Changcuters – Bujang Rimba

Memang Beda - The Changcuters

Music Video

2021 marked a collaborative campaign creation between Bujang Rimba and by.U on the occasion of #Mendua campaign. The creative direction was to celebrated the zest of Indonesia's Pop Culture in the 90s and the new sparks of Gen-Z. Filled with distinctive nuances of humor in the past and the presence of key Gen-Z figures, the message was to grow as a unity with the help of by.U's features and programs.